Basic Process (Steps) of SEO
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Basic Process (Steps) of SEO

The best way to learn SEO is to simply Google the term and watch what pop up. Each and every step in the SEO process have a short description of what exactly do each of the 4 steps and so on and links to additional resources. This is a high-level overview of the SEO process. For a comprehensive list of SEO tactics and strategies to complete in an entire custom SEO SOP (standard operating procedure), just skip down to the bottom of this article.

First, before we get started with creating content, we must understand one very important point about keywords and search engines. What you think is a keyword does not actually belong in that particular article. Instead, what you should be focusing on are keywords that are not misspelled or are written in foreign languages but are most likely targeted towards your business. This could make up the majority of your SEO.

The next step of best SEO in Toronto is to find keywords within your niche that have been proven to convert and are being used by your competitors. We are looking for on-page optimization and off-page optimization. These are not the same thing though.

On-page optimization involves using SEO friendly writing techniques, such as:

  • title tags
  • meta tags
  • keyword density
  • content optimization to rank well

Off-page optimization, on the other hand, involves using:

  • social media
  • optimizing internal linking structures
  • directory submissions
  • link exchanges
  • blog creation
  • press releases
  • other similar strategies to promote your website

The last step is to get inbound links from relevant sites. One way to accomplish this is to submit your articles to article directories and blogs. Another way is to use SEO friendly web 2.0 properties to link to your site. These strategies are vital to your success and to achieving top positions in search engine results.

As you can see, SEO in Toronto is more than just tweaking your keyword density. It also involves the use of strategically chosen keywords, content, links, design, and optimization practices that all build towards achieving top positions in search engines. It takes time, effort and persistence. There are no magic buttons. If you hire an SEO consultant to help you out, he/she will definitely be able to show you how.

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